DriveBlog

Even more car per car

Tata Motors has launched 2 new variants of their bestselling Indica, the LGi (Petrol) and the DLG (Diesel). The new cars boast more safety and comfort features that customers felt were missing in earlier editions of the hatch.

Marina mayhem

Could the Indigo Marina's pricing upset the applecart for the likes of the Getz, Esteem and Fusion?

Tata's Safari

Tata Motors launched 4 variants of the Indica and 2 of the Indigo in South Africa yesterday. There too, Tata seems completely at home playing the 'it doesn't get any better at this price' game, serving up all the bells and whistles at figures that seem set to make the competition sweat. Of course, it helps that the springboks are already kinda impressed with the Indian 'tough guys'.

And they're not the only Indian car company that's thinking the same way.

Autocar does the Marina

Unless you've been living under a rock for the past couple of weeks, it's unlikely you've missed the 'Because we like to carry our world with us' media blitzkreig. Whether it's the newspaper, magazines, the TV or the Internet, Tata seems to be betting big on the Indigo Marina estate.

Well, the proof of the pudding is in the eating, as they say. Here are the reviews of the Marina GLX and the Marina LX.

Update: The Team-Bhp.com Marina test drive report. (Registration may be required to view)

Review Previews

Now here's a review that's a sight for sore eyes - the Palio 1.2 NV ELX.

While you're at it, you could also check out this good ownership report on the Tata Indica V2 Diesel and BS Motoring's take on the Tata Indigo Marina.

Tata Indica an Indian Superbrand

Tata Indica is one among 100 other Indian brands that has been conferred the status considered equivalent to the 'Oscars of branding' for the year 2004.

Here's a pretty awesome story of how 'smart marketing' pulled the Indica out of the doldrums that it found itself in a little after its launch in India.

Marina to give Indigo the blues?

Tata's new estate may give it problems...and we aren't talking tea gardens here.

With other car companies (Fiat, Opel and Maruti) pitching their estates (Siena/Palio Weekend/ Adventure, Corsa Swing, Baleno Altura) as lifestyle variants and tagging them almost a lakh above their sedans, Tata's move to price the Marina precariously close to their bestselling Indigo could just backfire.

OK, I have to admit that opening line was borrowed.

Tata plays price card...again

Tata Motors is using a combination of aggressive pricing and differentiated positioning of the Marina to take on the other players in the estate segment.

Tata 'miracle' due in 3 years

While Maruti steadfastly claims that's it's downright impossible and Hyundai stands by its conviction that the car will neither be safe nor conform to emission norms, Tata is committed to making every Indian's dream a reality within 3 years.

An Indian in South Africa

As India's favourite car (sic) prepares itself for a South African launch in October this year, a couple of Protean motoring writers get a taste of car testing, Indian ishtyle. Their reactions to Indian driving conditions are particularly interesting.