Moving along swiftly

As I type this post, the number of Swift bookings made so far could safely be at the 15000 mark, going by the numbers it's been chugging since launch last week. Pretty much enough to have the folks at MUL leaning back in their chairs and grinning, I reckon. And not just for all the money that the Swift is going to make them, but possibly more for what the car promises to do for Maruti's image. There are of course, the naysayers who predict that the new kid on the block will now eat into the sales, or for that matter, the existence itself of some of the older inhabitants of the Maruti stables. But MUL's having none of that.

With what's being now looked at as a two-month waiting period and with people willing to pay up to Rs. 25000 up front to make sure they get it sooner, it looks like the Swift has lived up to all the hype that preceded its arrival.

Do we hear the Koreans shaking in their boots or worse, buckling at the knees? Hardly, as Hyundai doesn't even consider the Swift as being in the same segment as the Getz. It'd rather have it do business with the Santro for now!

Also see:
The Hindu reviews the Swift

Comments

[RUCHIKAGROVER]

swift is a complete package,but the problem it is having is that it starts rusting many people are complaining for this. i have giot my swift rusted badly in 2 years,whole body is rusted and maruti is ignoring this fact by giving exquses.pls take urgent action maruti people are not lisening to my problem else i will take help of law coz my car is in warranty

[RUCHIKAGROVER]

swift is a complete package,but the problem it is having is that it starts rusting many people are complaining for this. i have giot my swift rusted badly in 2 years,whole body is rusted and maruti is ignoring this fact by giving exquses.pls take urgent action maruti people are not lisening to my problem else i will take help of law coz my car is in warranty

[Sharath]

Sad to know that Hyundai has been resorting into cheap marketing gimmicks to draw people into buying a Santro.