Soundbytes from Ford officials heard at Fusion previews held across the country:
"Fusion is for progressive and contemporary families and the car offers the appeal of a SUV along with the luxury of a sedan in one model."
"The interiors are people-focused, spacious and practical, with high seating for greater visibility; while on the outside, Fusion's tough on-road presence is confident, protective and compact. It is the fusion of these attributes that inspired the vehicle's name - Ford Fusion." Aaah, now we get it...
“We are in the volume business but it is also a fact that we create niche segments in a crowded market and try and achieve leadership position. This is true since the Ikon was launched in 1999.”
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