Hyundai India thinks that it possesses the 'most preferred product mix' in the Indian passenger car market. Backed by a pricing strategy that hasn't found too many critics+, an enviable sales & service footprint and a sound, aggressive marketing program++, the Korean car major seems to be getting things right.
+ : Except maybe for the seemingly mismatched tags on the Getz
++ : Except maybe for the Getz TV spot that's currently doing the rounds
Hmmm, come to think of it...could the Getz be Hyundai's chink in the armour?
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