Tata Indica an Indian Superbrand

Tata Indica is one among 100 other Indian brands that has been conferred the status considered equivalent to the 'Oscars of branding' for the year 2004.

Here's a pretty awesome story of how 'smart marketing' pulled the Indica out of the doldrums that it found itself in a little after its launch in India.

Comments

[dthcnine]

thanks for the great information…

[salil]

Hows the new XETA. is the car worth its price when compared to maruti