Be prepared for a rather 'Ford-filled' Thursday...
Ford has announced the rollout of 2 new variants of their Ikon warhorse, the LXi and the EXi. Pared down versions (the LXi, for example, comes sans powered steering and windows), they've been pegged lower down the price rung (the LXi comes with a tag of 4.49 lakhs, ex-showroom Chennai).
The company also launched new versions of the Flair and the higher-end ZXi variant.
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