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Monday, August 30, 2004


Sabu K Mathew

Either Fiat India Ltd. does not have automobiles that meets the eye of the beholder (prospective buyer) or it is not much interested in doing business in India. This fact is apparent from the poor dealer network and after sales service network it has in the country and the poor Advertising & Marketing of its cars in India. It is making no effort whatsoever in competing with others in the category, like Indica, Indigo, Accent etc. Many have criticised the interior decoration of the Palio due to poor upholstry, dash board etc. but still no improvement can be seen.

What is the reason?

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