Maruti Udyog will partner with Akamai Technologies for better content delivery from off their 16 websites. The launch of the Swift evidently took Maruti's web traffic through the roof and the new tie-up is being seen as a step towards making their websites more accessible to the consumer. (Link via ContentSutra)
Clearly, Maruti seems to have understood how important the website is as part of a company's marketing arsenal. Fiat India could learn a whole lot from them.
What, it took an appearance in an inane, semi-jingoistic 'new-age comedy' flick for people to sit up and take notice of the Santro? Not for me, no...because I hardly remember the car from this movie. For its own sake, I hope the Swift makes a more promising impression in the movie that will introduce it to the Indian masses.
The entire nation, I daresay, can now let go of the collective breath it's been holding all these days in anticipation of the launch of the Swift. After much vacillation on both the launch price and date, the car 'officially debuted' today. The bottom-end LXi version has been launched at a cool Rs. 387000 (ex-showroom Delhi). The mid-range VXi option can be yours for Rs. 405000 and the fully-loaded ZXi (the one with the 'Z' is always, the coolest, isn't it?) comes in at Rs. 485000. Again, smart on the part of Maruti to price the 3 variants with almost a lakh of a difference between the bottom and top. Something for everyone to choose from.
And going by the reviews (read what BS Motoring had to say after they did the car), it looks like the Swift is the answer to both the Indian carbuyer's andMaruti's dreams and looks very unlikely to disappoint either. Or should I say it better not disappoint, because over 8000 of the cars have been spoken for already.
Update: The Swift will grace Indian roads only by the first week of June when customer delivery begins. And the mouth-watering prices at which it's been launched may not be the same for too long, but no one's confirming that yet.
Except for a TV commercial that has something to do with a clock, a one-second shot of the car zipping by in a velodrome like thing, and tries very hard to sound cool, there hasn't been much that I've seen, heard or read of the Swift in the past few days prior to its much-awaited launch. Well, as they say...tomorrow is another day.
PS: Next update likely only on Saturday as I will be at the receiving end of the hospitality of the South Central / South Eastern Railways starting tonight as I find my way back home to Chennai from Mumbai. If they do launch that danged car tomorrow and I happen to miss it, let me know what goes down. =)
Update: Methinks it's going to be a smart move on the part of the Maruti to offer a 'pared down' version of the Swift starting at Rs. 3.99 lakhs. Reminiscent of the 'psychological pricing' tactic that Bata (yes, them of the Hawaii chappals) tends to use all the time, I think the average Indian car buyer is going to be very tempted by the proposition of the Swift being available at less than 4 lakhs (so what if it's only a 1000 bucks less?). An opportunity that perhaps Hyundai missed by pricing the base version of the Getz, the GL at Rs. 4.5 lakhs. Opinions have already begun to fly fast and free that some rethinking on the part of the Koreans may be in order.
Quite a pleasant surprise, this site. Not what you would expect from the likes of MUL. But like I've surmised before, it looks like Maruti is looking at doing everything it can with the Swift to help break away from its straitlaced, no-nonsense, 'I-only-mean-business' image. Now while that can be a good thing, a little chutzpah never hurt anybody, right?
Tech specs of the car, however are not yet up. Those may be made available only post the official launch.
There are also some bootleg Swift sites out there, some of which score high if 'as much dope as possible on the car in one place' is your criteria.