Coming back to post on your blog after a long break feels somewhat like driving your car for the the first time after a long holiday. Starts are iffy, it takes a while to stay on a straight line and you sometimes get into the whole thing with absolutely no idea of where you're headed. So, in the blogging equivalent of driving your down a quiet, uncrowded street just so you can 'get the feel back', here are some quick and easies:
Continue reading "Getting back on the road" »
At face value, pulling a rather well-performing brand off the production line and introducing something new (albeit better, but the customer never knows that up front, right?) in its stead must either seem very gutsy or very stupid. You wouldn't therefore be blamed if, when Honda SIEL and Hyundai yanked the Honda City and the Santro (respectively) off the roads, you credited the people who carried out such decisions with possessing either gonads of steel or brains of breakfast cereal. I sure did: in most cases with the latter. Well, as it turns out, they did know better, judging by the showing that the two cars made in the relaunches category at the Ninth Annual Business Standard Brand Derby.
Continue reading "The Second Coming" »