Things really do seem to be happening fast for the
much-vaunted Ford Fiesta since its national launch only a couple of days ago.
Observe, if you will, this sequence of developments that have since
If you're on the lookout for a car sometime in the very near future and happen to be someone who's determined to get the mostest out of your moolah (who doesn't, eh?), then here are truly five value-for-money deals - 4 sedans and one shoebox on wheels - that you might not want to miss.
Also see: BS Motoring does the Maruti Versa (Download the .txt)
I'm whack in the middle of a 'Blog Mela' hangover, thanks to an utterly enjoyable post from over at Yazad's. That being the case, I thought I'd fashion this post of mine on similar lines. What follows therefore, is an attempt to bring you the best of the web from over the past few days on what's been happening on the Indian car scene. So belt up, tilt that seat back, play your current favourite road-tune over in your head, stretch those legs deep into that footwell and enjoy the ride.
The folks at Autocar India have traded in their old Palio 1.6 GTX for a newer 1.2 nv which they'll be putting through their long-termer test in the months to come. Though they do miss their old, bigger-hearted buddy, it's smaller cousin hasn't done much to disappoint so far.
Ford India rolled out their 100000th unit of the Ikon sedan earlier this month. And as it is their wont to do everytime they reach a landmark of this kind, Ford's celebrating with a limited period, limited edition offer. This time it's called the 'Josh100' series. For me, Ford sets the bar when it comes to staying top of mind through consumer-driven promos and special offers. Remember the 'Ikon Anniversary' and 'March Masti'?
I'm not too sure if any of you who come by here will remember the TV spots for a fairly popular ice cream brand called Go Kool that was around during the late-ish 80s and early 90s. Well, one of the things about the ads that stuck in my head was the line from the jingle that went, "Anything Karega (for Go Kool!)...". So much so that I've actually found myself humming the tune under my breath more than a couple of times over the past few years, completely out of the blue. Talk about unaided brand recall.
What does any of this have to do with a post on cars, you ask? Not much, except that the theme that Ford is using for all its new advertising for the Fusion UAV also happens to be 'Anything Karega', meant to cue the versatility and 'all-purposeness' of the vehicle. And though they'd like me to make the association with the old Kishore Kumar tune, I'd much rather settle for dessert. =)