Maruti Udyog will partner with Akamai Technologies for better content delivery from off their 16 websites. The launch of the Swift evidently took Maruti's web traffic through the roof and the new tie-up is being seen as a step towards making their websites more accessible to the consumer. (Link via ContentSutra)
Clearly, Maruti seems to have understood how important the website is as part of a company's marketing arsenal. Fiat India could learn a whole lot from them.