Innova Bol!

Indian filmdom's 'Mr. Perfect' will now endorse the Toyota Innova and will be the 'human face' of the values that the MPV stands for, namely 'perfection, innovation, versatility and performance' (Ahem!). In a break from convention, Toyota Kirloskar Motor Private Limited [hereinafter referred to as 'TKM' -I've always wanted to say that! =)] will for the first time use star power to help sell one of their brands.

Not that it looks like they need any help at the moment - the Innova's been scorching itself a rather enviable trail of sales figures since its launch earlier this year - and what's more, it shows no signs of stopping. Who did you say was missing the Qualis? And what's surprising is that the Innova has been performing better at the premium end of its own variant scale rather than in the economy segment.

Now you know: Aamir Khan can now count himself in the same league of such luminaries as Brad Pitt and Britney Spears who endorse Toyota brands globally.

Also see:
Joe Public reviews the Toyota Innova.

Comments

[Raghu]

Aare yaar
You did not know Toyota sacked Aaamir !!, Keeping their tradition of Use and throw. All that thier "respect for people" is just fool Indian Public. Look at how long it took them to put ABS on corolla... it took Hyundai to force them to do it !

[Navneet]

Hey Matt,

Thanks for your mail. Yeah, just about done with settling in. Though I've been told - in Mumbai, you never really do settle down. =)

Hope to be back in the posting seat as often real soon.

[Matt]

Relocation to Mumbai over and done with?

Been missing your regular blog updates.