I'm not too sure if any of you who come by here will remember the TV spots for a fairly popular ice cream brand called Go Kool that was around during the late-ish 80s and early 90s. Well, one of the things about the ads that stuck in my head was the line from the jingle that went, "Anything Karega (for Go Kool!)...". So much so that I've actually found myself humming the tune under my breath more than a couple of times over the past few years, completely out of the blue. Talk about unaided brand recall.
What does any of this have to do with a post on cars, you ask? Not much, except that the theme that Ford is using for all its new advertising for the Fusion UAV also happens to be 'Anything Karega', meant to cue the versatility and 'all-purposeness' of the vehicle. And though they'd like me to make the association with the old Kishore Kumar tune, I'd much rather settle for dessert. =)