Autobytes from the Ninth Annual Business Standard Brand Derby:
"Interestingly, the best and worst relaunches in this round of the Brand Derby are from the automobile industry. While the Derby applauded the return of Hyundai’s Santro as the Xing and Honda’s City, the Petra (neé Fiat Siena) was dismissed summarily as old wine in new bottles.
While 74 per cent felt the City was very successful and 73 per cent felt the Santro Xing was very successful, only 1 per cent believed the same about the Petra. Incidentally, these are the highest and lowest ratings among all the 15 brands that were considered in the relaunches segment."