Things really do seem to be happening fast for the
much-vaunted Ford Fiesta since its national launch only a couple of days ago.
Observe, if you will, this sequence of developments that have since
Since moving to Mumbai, I've had many a chance to marvel at the almost manic singularity with which towing crews swoop in on an unmanned car 'violating a parking rule' and proceed to haul it away...all in a matter of seconds. Blink and you might miss the sight of the tow-truck slowly coasting to a stop as the gents standing in the back of the truck spot an 'offending' member of the general traffic, the almost lightning-like descent of said gents from the truck, the deftness with which the tow-truck driver backs his vehicle up closer to the unsuspecting culprit and the almost-invisible action with which the towing line is hooked up. Then one of the guys from the team proceeds to scrawl something with a piece of chalk ("Gotcha!"? "Guess who?"?) on the spot where the car was parked and before you know it, he's back on the truck and they're pulling out with the 'towee' obediently following. It's a quick, silent and effective operation and an exhibition of such stealth, skill and teamwork that I've had to convince myself a couple of times that I did see a car stand in that spot just a minute earlier.
So should you be worried about rushing back to that spot where you parked your car for just a minute ago while you nipped into the ATM or stopped to pick up a smoke and finding it gone? Well, apparently there's a bit of discrimination afoot - the probability of your car getting towed is in inverse proportion to its perceived value. (Link via India Uncut)
From a larger picture too, the partnership seems equally important for both companies - Fiat will now be able to make use of the immense knowledge base that Tata has on operating in Indian markets - something that even Fiat has admitted it needs help on and something that is being seen the first step towards Fiat's revival in the country - and Tata's huge service network in India. Tata, on the other hand will have access to Fiat's technology knowhow and their enviable international marketing network.
Though a new phenomenon in the Indian marketplace, such collaborations have been quite the flavour in the global arena for some time now.